Adda Collective
ExplorationsIndependent identity study

Lost Society

A fingerprint on fabric

A fingerprint and an expressive wordmark, applied to garment labels and hang tags.

Lost Society hang-tag mockup with orange fingerprint details
Hang-tag study.
Project
Lost Society
Context
Independent identity study
Scope
Identity, labels, tags and apparel applications
Design
Adda Collective

01 / The identity

Close to the garment

The study moves between hang tags, collar labels and small fabric labels.

Lost Society label on the inside of an apparel collar
Interior collar label.
Lost Society fabric label on a garment
Fabric label detail.

02 / Applications

The smaller details

The identity has to read on a tag as well as on the garment itself.